Great Moments in NRA History
Anybody remember Y2K?
Planes were going to fall from the skies, whole electrical grids would go down, everybody’s financial records lost forever, etc.
A key marketing tool of the firearms industry is the “gun press,” in particular those magazines aimed at the retail gun buyer, such as Guns & Ammo and Gun World. Official National Rifle Association publications such as American Rifleman and American Guardian also play a key role. This “consumer gun press” has been relentless in its hype of a pending Y2K crisis, and the multitude of guns required to survive it. Articles in the gun press promote the same theory as the industry: to survive Y2K, it is vital to be well armed.
Magazine headlines illustrate the climate of fear the gun press promulgates in order to use Y2K to the industry’s advantage: “Y2K Survival Guide to Revolvers,” “Survive Y2K—Guns and Gear You Need,” and “Coping with the Upcoming Computer Collapse: Being Forewarned as Well as Forearmed Will Help You Survive the Coming Y2Kaos,” to name a just a few.4
No question about it, howler monkeys are smarter than NRA gunloons.
